How to Use Serums and Masks Properly

Serums and masks are packed with active ingredients — that's their superpower. But unlike creams, they can't create a protective layer on your skin. That's why there's one rule you should never skip: always follow up with a cream.

Masks: 1–2 times a week

Masks usually have a cream base and are applied once or twice a week — ideally in the evening. Leave the mask on for about 20 minutes, then simply wipe it off.

Serums: your daily dose of actives

Serums typically have a gel or oil base, and unlike masks, you don't wipe them off. Apply a serum every day, ideally in the evening — or add a morning application too for a greater effect.

Why evening? It's simple: your body regenerates overnight, and if you feed your skin active ingredients before bed, that regeneration gets a helping hand.

The two golden rules

• Always apply serums and masks to properly cleansed skin.

• Always finish with a cream to seal everything in and protect your skin.

Mini FAQ

Do I really need a cream after a serum?
Yes — serums deliver actives but don't form a protective layer, so a cream on top helps seal in the benefits.

Morning or evening?
Evening is ideal, because your skin regenerates overnight. For a greater effect, you can apply a serum in the morning as well.

Where to buy

Browse masks and serums like the Ryor St. John’s Wort Mask, Dermacol Tissue Intensive Lifting Mask, and Ryor Serum With Retinol at fabledlook.com. We ship internationally — and if you're not sure what suits your skin, just message us.