How to use serums and masks properly?

Masks and serums are products with a high content of active substances. However, unlike creams, they cannot create a protective layer on the skin. That is why it is always necessary to use cream afterwards.

Masks have a cream base and are applied 1-2 times a week. Ideally in the evening and after 20 minutes you can wipe it off.

Serums usually have a gel or oil base. They are not wiped off. They are applied every day and ideally in the evening, but we can even apply them for a greater effect in the morning. Why evening? It's simple - our body regenerates overnight and if we give it active ingredients, the regeneration will be even more successful. However, the same thing applies to both - we always apply these products on properly cleansed skin and apply cream afterwards.